Dr Victoria Betton specialises in people-centred design, systems thinking, digital strategy and adoption which she delivers through her company, PeopleDotCom. Victoria is a qualified social worker and coach with 30+ year’s experience in the NHS, local government, third sector and digital health startups. Her book on adoption of digital is Towards a Digital Health Ecology - NHS Digital Adoption through the COVID-19 Looking Glass (Routledge, 2022) and her podcast is called The Digital Ecology.